Creating the Buying Experience – Business Development for Recruitment Professionals

Due to the impact of Covid 19, our open programmes are suspended until further notice. If you are interested in developing your Recruitment Consultants and Resourcers, please contact us to find out more about our inhouse programmes.

We have been running specialised Business Development programmes for the Recruitment industry for over 22 years and CPD have a strong, loyal base of clients with whom we work closely to achieve measurable improvement in their teams’ performance.

Great vision without great people is irrelevant.



We teach you how to effectively utilise sales tools and techniques

Whilst we continue to develop and deliver our in-house programmes, we have recently received requests for open programmes to enable smaller organisations or individuals to benefit from the programme.

In groups of up to 12, ideas can be shared and networks developed whilst learning and practicing new techniques.

The workshops are aimed at enabling those delegates with some existing recruitment experience, to effectively utilise sales tools and techniques in order to maximise on all business opportunities and achieve consistent excellence in sales performance, both over the telephone and face to face.


We guide you through the learning objectives

The programme is run as a two-day interactive workshop and a one day follow-up with interim project work to ensure effective transfer of learning and includes:

  • Understanding and demonstrating fundamental sales behaviours for consistent sales excellence
  • Managing the factors affecting performance
  • Consultant vs Commodity Provider – building the client and candidate relationships for long term business
  • Paying it forward – being positively different in a highly competitive industry
  • Managing Purchasing Transition and responding to buying motives
  • Steps through transition – implementing a structured sales approach
  • Recognising and utilising Style Awareness
  • Home-run, consultative questioning
  • Closing and achieving the ‘Advance’
  • The changing face of sales – Utilising 21st century sales approaches
  • Maximising on networking, social media and inbound marketing opportunities
  • The ‘soft sell’ – approaches to win business


Book your place on Creating the Buying Experience – Business Development
for Recruitment Professionals

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Interested in expanding your skill set? Book a course!

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Why not give us a call to book your place?

Interested in furthering your sales team’s skills?  

Then take a look at our in-house business development programmes for recruitment professionals.